After owning her own women's fashion boutique Sonder Place and launching her first in house brand Little Tanning Dress, our founder, Brooke Jones, knows clothes!
Brooke's love for design and textiles lead her to discovering a gap in the hair and beauty industry for stylish black clothing that could withstand hair bleach, giving stylists a sustainable clothing option that they could wear again and again saving both time and money.
One day, whilst travelling the globe sourcing textiles, Brooke began to see the environmental impact that clothing manufacturing was having, and seeing this with her own eyes really woke her up to what was going on and how workwear has become such a big contributor to this problem.
Through our own research and development, we've discovered that things can be done better, and we began our mission to improve and clean up the industry through recycling and turning waste into functional fashion.
In late 2019 we launched our range of unisex eco vegan footwear made from recycled plastic water bottles and recycled rubber and have been busily working on more products and partnering with other brands who share our values, to deliver custom promo shirts, capes and more!
It's been a long and exciting journey thus far, and we know we're only just getting started!