ABOUT BEAU TEX DESIGNS
FINALLY, THE ECO HAS LANDED: MEET THE BRAND TRANSFORMING
THE WORKWEAR INDUSTRY WITH RECYCLED MATERIALS
Designs has launched as an Australian designed and owned, sustainable and workwear manufacturer. Taking a step in the right direction with a circular business model, BeauTex is set to be a pioneer in creating a more sustainable future, with waste minimisation, transparency, re-use and better trade practises at the forefront of all operations. Targeting the hair and beauty industry initially, BeauTex have created footwear for a trade that are always on their feet. The end result; green salons that make eco-friendly business decisions.
Created by entrepreneur and designer Brooke Jones, who after successfully launching Sonder Place, a Brisbane-based boutique that purely supports Australian labels and sustainable fashions with the goal of harnessing a circular economy, realised her environmental design philosophy could extend beyond the retail walls. BeauTex was born; an intelligent, versatile, unisex and environmentally sustainable workwear brand suitable for a variety of occupations and trades, made from 100% recycled materials. Being a believer in solution-driven businesses, BeauTex has las launched as the sister-brand to Little Tanning Dress, the tan-resistant clothing that takes you from spray booth to street in style.
Saying no to landfill and yes to re-use, the product range includes a stylish range of shoes and trade accessories, all of which conform to the BeauTex standards. Working with suppliers to harness the potential of waste products, giving them a second life, BeauTex launches with a range of footwear designs that use a fabric, each shoe is made from 12x 500mL recycled plastic water bottles, keeping discarded plastic out of the ocean and landfill. BeauTex shoes are also water repellent, bleach resistant and made from recycled materials including repurposed rubber soles.
“Our products are crafted from high quality, intelligent fabrics that are made to last and not end up in land-fill. The footwear BeauTex is launching with features shoe soles that are made from repurposed rubber and built for comfort and style with 6mm foam support. It was my goal to offer textiles that won’t get damaged in the surroundings they are in whilst creating less waste to landfill and providing comfortable solutions to stylists who are on their feet all day ,” said Brooke Jones, BeauTex Founder and Director.
Maintaining a parallel approach will allow BeauTex and its supply chain to grow together, striving to achieve better manufacturing practices and conditions each step of the way in mass industries struggling to maintain a green footprint.
“It’s my passion to never stand still in the quest to be better. We are constantly exploring, innovating, educating and incorporating ways in which every element of our product is ethically produced; from cut and sew, packaging, buttons and zippers… even our carry bags are plastic free with the launch of BeauTex reusable cement bag,” she said.
“I am tremendously proud to be a helping hand in creating a more sustainable future for Australia.”
ABOUT BEAUTIQUE DESIGNS
Originally dresses only, Beautique Designs has evolved into a complete collection of dresses, tops and pants with fashionable features and details for both men and women, as well as cut and colour capes that can be purchased blank or embroidered with your logo.
WHAT MAKES US SPECIAL?
What really sets us apart is our fabric and fashionable take on work wear. Our intelligent microfibre weave textile repels hair bleach and dyes and hair clippings slip right off. The crease free and quick dry fabric also makes it easy to maintain and throw on in the mornings.
We believe in keeping things simple, so all of our garments are either free sizing designed to drape or stretch to fit all sorts of body shapes, or come in 4 flexible sizes, and can be knotted, tied or styled in different ways so you’re always getting the most from your outfit.
Everything is priced under $100, and is available internationally on our website.